ALS Ice Bucket Challenge 2014
The ALS Ice Bucket Challenge is an activity involving dumping a bucket of ice water on one’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral throughout social media and continues to raise awareness and funds.
Within 24 hours of being challenged, participants have to record a video of themselves in continuous footage. First, they are to announce their acceptance of the challenge followed by pouring ice into a bucket of water. Then, the bucket is to be lifted and poured over the participant’s head. The participant can call out a challenge to other people. Whether people choose to donate, perform the challenge, or do both varies. In one version of the challenge, the participant is expected to donate $10 if they have poured the ice water over their head or donate $100 if they have not. Great cause.
